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Jessica Greene Marketing

How to Identify Old Blog Posts That Need to Be Updated

By Jessica Greene

You’ve been publishing content to your blog for years. Now you have a library of 100/1,000/10,000 posts. Some of them are performing really well, generating lots of traffic and conversions. Others are buried on page three (or worse) of the search results, driving only a handful of visits each month. But creating each one of those 100/1,000/10,000 posts cost you something, whether it was time, money, or effort. If those posts aren’t being discovered and viewed, you’re no longer generating any …

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How to Refresh Old Blog Posts for SEO [10-Step Guide]

By Jessica Greene

If you’ve been publishing content to your blog for a while, you likely have old posts that are no longer accurate, are lacking links to posts you’ve published more recently, are out of sync with your current content guidelines, are not up to your quality standards... the list goes on. Most likely, those old blog posts are declining in search rankings, driving less traffic to your site than they used to, and generating fewer conversions for whatever it is you’re marketing. Learning how to …

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Why Understanding Search Intent is Key to Successful SEO

By Jessica Greene

If you’ve ever been handed a keyword and told to go off and write a piece of content targeting that keyword, you’ve been doing SEO wrong (and you probably need a better SEO strategist). Picking a random keyword, writing a post about whatever you want, and plugging that keyword into your title and content a few times is a quick way to fail at SEO.  Just like you shouldn’t use words in your content that you don’t know the definitions for, you shouldn’t target keywords without knowing …

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Does Updating Website Content Work? [Databox Case Study]

By Jessica Greene

This post was originally published on the Databox blog. In May, John Bonini and I started talking about updating some of Databox’s older blog posts. Despite publishing new content at a high frequency, our traffic was relatively flat. Six months later, we’d updated 24 posts. The results? Well, this graph paints a pretty—and pretty clear—picture. See where traffic begins to spike there in June? That climb began only days after we republished the very first updated post. By the end of …

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Keyword Research for Content Marketing: Step-By-Step Guide

By Jessica Greene

The starting point for SEO-focused content marketing is keyword research. A lot of content marketers are averse to keyword research—and SEO in general—because they think finding and using keywords means cramming those keywords into your content repeatedly. But that’s absolutely not true. In fact, keyword stuffing actually makes it less likely that you’ll rank highly in the search results. Rather, keyword research is important because it tells you what topics your audience is searching …

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5 Simple Ways to Make Your Content More SEO-Friendly

By Jessica Greene

When you’re a writer trying to understand how to apply SEO best practices to your content, it can feel overwhelming. But I don’t necessarily think that’s because SEO is super complicated. I think it’s more because there’s just so much information out there about SEO. In truth, SEO is a very broad discipline. There’s on-page SEO, off-page SEO, technical SEO, hundreds of ranking factors, dozens of tools, and millions of articles with both good and bad advice. How do you even begin to wrap your …

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