SEO Tips & Tutorials for Content Marketers
The Tricky Role That Definitions Play in Featured Snippets & SEO
There’s value for readers in including definitions in your content, and even when you feel that there isn’t, you can add value by approaching it creatively.
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Why Understanding Search Intent is Key to Successful SEO
If you’ve written high-quality content that just won’t rank, you may have a search intent problem. Here’s everything you need to know to fix it.
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How to Refresh Old Blog Posts for SEO [Guide + Checklist]
Follow this 9-step guide to optimize and refresh your old blog posts, earn higher search rankings, drive more traffic, and provide a better user experience.
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Keyword Research for Content Marketing: A Step-By-Step Guide
Learn how to find new content ideas and better optimize your content for search with this guide to keyword research for writers and editors.
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5 Ridiculously Easy Ways to Make Your Content More SEO-Friendly
If you’re a writer, learning SEO may feel daunting, but it doesn’t have to be. Start small with these 5 simple tricks for writing SEO-friendly content.
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The Ultimate (Free!) Toolkit for Any Website Content Update Process
Use these nine free tools to identify website content that needs to be updated and learn what you need to do to improve the content (and your rankings).
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3 Key Signs That Your Existing Blog Posts Need to Be Updated
Updating old blog posts on a schedule doesn’t necessarily lead to the best ROI. Here are 3 signs to look for to find content that’s in need of an update.
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Does Updating Website Content Work? [Zapier Case Study]
Zapier regularly updates old blog posts, but what impact does that have? This deep dive looks at the effects on Zapier’s traffic resulting from its updates.
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