You’ve invested a lot in your company’s blog. Don’t waste that investment by letting your content decay.
Most businesses spend a lot of time and/or money filling their blogs with excellent content. But high-ranking, revenue-generating content only stays that way if you keep it fresh.
COMPANIES I’VE WORKED WITH:
Updated Content Delivers Results
Here are the results of just a few of the pieces of content I’ve updated for clients. Click any image to see the respective blog post.
Organic traffic increased 364% after I updated and optimized this two-year-old blog post.
After updating this blog post, it rose from position #4 to #1 in Google search results for the keyword “paid search metrics”—and earned a featured snippet.
The number of keywords this post ranks for in SERP positions 1-3 increased 2X after its update.
We achieved a huge increase in the traffic to and quality of our blog during the time we worked with Jessica. Our traffic is up 100% YoY, and a number of blog posts are ranking in the top four for their target keywords.
ANDREW ALLSOP, RULER ANALYTICS
My Process
You choose how involved you want to be during the content update process. Choose which posts to update and review/edit updated posts, or focus on other work and let me handle the entire planning and updating process for you.
Research + Planning
I’ll review your existing content to identify posts that could benefit from updates.
Updating Content
I’ll update each blog post, focusing on improving both quality and on-page SEO.
Tracking + Reporting
I’ll deliver a monthly report listing results for each piece of content I’ve updated.
Content Tweaks
I’ll monitor updated posts to see if any need additional tweaks to boost performance.
Hi! I’m Jessica Greene.
I’m a freelance content marketing consultant for B2B SaaS brands.
Using my skills as a writer and deep knowledge of SEO, I’ll drive qualified traffic to your website from organic search, helping you expand brand awareness and generate more revenue.
I specialize in helping brands with large content libraries refresh their old, outdated blog posts to boost search rankings and provide a better user experience for their audiences.
Jessica is a wonderfully talented SEO content creator. She is an outstanding writer with a unique ability to communicate complicated/technical concepts in everyday language, and she has a great understanding of where and how SEO and content work together. She’s also professional and very easy to work with.
Alexis Wisniewski, Propecta
Learn More About Updating Content
Does updating old content really deliver valuable results? How do you know which blog posts should be updated? And what’s the process for updating old posts? Find the answers to these questions—and more—by reading the following articles.
Does Updating Website Content Work? [Zapier Case Study]
Zapier regularly updates old blog posts, but what impact does that have? This deep dive looks at the effects on Zapier’s traffic resulting from its updates.
How to Update Old Blog Posts & Boost Search Rankings
Reference this checklist each time you sit down to update an old blog post, and you’ll never run out of ideas for new ways to refresh your old content.
The 49 SEO KPIs That Marketers Are Tracking Most
We asked 129 marketers to weigh in on the most important SEO metrics. They responded with 49 different metrics that will help you measure absolutely everything.
Ready to get started?
Generate traffic and revenue with an SEO-focused content strategy.