90% of B2B decision makers use search to research business purchases.
When B2B researchers are looking for solutions, they turn to search engines for answers, but the journey to finding a solution rarely starts with searching for a specific brand’s name. In fact, 71% of B2B researchers start their journeys by googling generic search terms.
As they learn more about their needs and potential solutions, their searches get more specific. But they do a lot of research before building a shortlist of solutions to consider. On average, B2B researchers conduct 12 searches before ever engaging with a specific brand.
To get your product in front of B2B decision makers when they’re looking for solutions to problems your business solves, you need to publish content that’s:
- high-quality to earn the trust of your prospective customers,
- search-optimized to target keywords at different stages of the buying journey, and
- targeted to cater to your audience’s unique needs, goals, and pain points.
To satisfy all of these criteria for every piece of content you publish, you need a skilled writer who’s dedicated to quality, able to research and identify your audience’s needs and goals, and well-versed in the best practices of SEO.
Hi! I’m Jessica Greene, and I write content that both audiences and search engines love.
I use my skills as a writer and deep knowledge of SEO to help B2B SaaS companies drive qualified traffic to their websites, boosting revenue and expanding brand awareness.
In one year of writing for Zapier, my content was viewed by nearly 300,000 unique visitors; in the same amount of time writing for Ruler Analytics, site traffic increased 100%.
If you’re new to the market and looking for someone to help you develop an SEO content strategy from scratch—or even if you have an established content team and just need help coming up with an SEO plan for your content—I can help.