If you’re just looking for a quick summary to understand what qualifies me to create content or an SEO strategy for your brand’s blog, here are the highlights:
- I’m a professional writer with a B.A. and M.A. in English
- I’ve worked in the digital marketing industry for more than 10 years.
- I’m a former digital project manager who understands the importance of deadlines.
Curious to know more? Check out my LinkedIn profile, or read the story of my career below.
A writer intentionally, a marketer accidentally
While studying English in college, my desire to find a career in my field led me to freelance writing. After working for various clients for a few years, I landed a gig writing for About.com, and it was there that I discovered the importance of SEO.
As a freelancer for About.com, you were paid a flat rate each month plus a bonus based on page views. The more traffic you drove to the site, the more money you made. So I took on the task of learning everything there was to know about SEO. I read every blog post on Moz (then SEOmoz), and experimented with different tactics to see which were most effective.
What I learned (beyond a wealth of information on SEO best practices): I loved SEO as much as I loved writing. So I set out to find a place where I could put my new SEO knowledge into practice at a greater scale.
Working as an SEO
One of my writing clients—a local startup—was producing a lot of really high quality local content, but they weren’t optimizing any of that content for search. Realizing the missed opportunity, I put together a presentation for the CEO showing how they could drive more traffic to their city guides by optimizing their content for search.
He hired me full-time the day after I gave the presentation.
Unfortunately, the role was short-lived. Less than a year into the position, Google released its Panda update, and our sites suffered. While the content our writers were producing was high-quality, most of the rest of the site was just Yellow-Pages-style directory content, and Panda’s penalties put a huge dent in the company’s incoming advertising revenue.
One day, the CEO sat down with the editorial team and said, “If you get another job offer, you should take it.” So I decided it was time to take the next step in my career.
From writer to SEO to marketer
My next job was as a marketing manager for a local entrepreneur who owned a restaurant, boutique, and catering company. He needed someone to manage all of the marketing for each of the companies. That meant I was no longer focused on just writing and SEO. I was responsible for many different types of marketing:
- developing and updating each business’ website
- writing and scheduling social media posts
- designing a variety of print ads, menus, and coupons
- working with local journalists to get events and specials into the newspaper
- organizing events designed to expand awareness of the business
Unfortunately, the job was just part-time, and I needed to make a full-time income. So eventually I discovered the next logical step in my career: digital project management.
My many years as a project manager
Because I’d learned so much over time about websites, SEO, and digital marketing, digital project management was a perfect fit. I knew enough to write detailed requirements for developers—though I wasn’t a developer myself—and make sure the sites we built had everything they needed for an optimal user experience.
I started my career as a project manager at a local web development company and later took a role for a Fortune 100 insurance company in town. In the latter role, I learned more about business and leadership than I did in all of my other jobs combined, climbing the ladder from contractor to strategic consultant—a director-level role—within three years.
But what about writing and SEO?
After several years working as a project manager, the excitement of learning a new line of work wore off, and I started yearning for my days as a writer and SEO. After all, I love learning, and every writing assignment is a new opportunity to learn something or deepen my existing knowledge.
So in mid-2016, I left my full-time job to return to freelancing.
Freelancing lets me do everything I love. I get to write every day. I get to educate others with my content. I get to delve into people’s minds to understand what they need when they’re looking for a solution—and how they search to find solutions. And I get to help other business owners grow their traffic, brand awareness, and revenue.
Great. I love my job. But what’s in it for you?
What’s one of the best ways to win a battle? To have not only a strategy, but also people who believe in the cause—who love what they do.
I have the knowledge and experience you need to succeed with content marketing. Beyond that, I want to help you succeed, to get your content in front of the right people (your target customers), at the right time (when they’re looking for a problem your business solves), on the right medium (primarily Google, everyone’s go-to source for information).
My goal is to help your business succeed, and to give you evidence to prove it.