SEO Tips & Tutorials for Content Marketers
How to Refresh Old Blog Posts for SEO [Guide + Checklist]
Follow this 9-step guide to optimize and refresh your old blog posts, earn higher search rankings, drive more traffic, and provide a better user experience.
Continue Reading How to Refresh Old Blog Posts for SEO [Guide + Checklist]
Keyword Research for Content Marketing: A Step-By-Step Guide for Writers and Editors
Learn how to find new content ideas and better optimize your content for search with this guide to keyword research for writers and editors.
5 Ridiculously Easy Ways to Make Every Piece of Content You Publish More SEO-Friendly
If you’re a writer, learning SEO may feel daunting, but it doesn’t have to be. Start small with these 5 simple tricks for writing SEO-friendly content.
The Ultimate (Free!) Toolkit for Any Website Content Update Process
Use these nine free tools to identify website content that needs to be updated and learn what you need to do to improve the content (and your rankings).
Continue Reading The Ultimate (Free!) Toolkit for Any Website Content Update Process
3 Key Signs That Your Existing Blog Posts Need to Be Updated
Updating old blog posts on a schedule doesn’t necessarily lead to the best ROI. Here are 3 signs to look for to find content that’s in need of an update.
Continue Reading 3 Key Signs That Your Existing Blog Posts Need to Be Updated
Does Updating Website Content Work? [Zapier Case Study]
Zapier regularly updates old blog posts, but what impact does that have? This deep dive looks at the effects on Zapier’s traffic resulting from its updates.
Continue Reading Does Updating Website Content Work? [Zapier Case Study]
SEO Tips and News for Content Marketers
Each month, I curate a list of articles that I believe will be interesting to SEO-focused content marketers.