A position-one ranking in search results for an important keyword used to be the holy grail of SEO. But today, the page that ranks in position one is not necessarily the first organic search result displayed. For many queries, Google now displays a featured snippet above the number one spot. Featured snippets appear in position zero, displaying site content and a link above all other page-one results.
Agile works particularly well for software development because the process of writing and releasing code is exceptionally complex. For the same reason, it’s also effective when used for content marketing. By applying the following seven principles to your agile content marketing initiatives, you can reduce waste, deliver campaigns with proven effectiveness, and improve the efficiency with which your team operates.
Because content marketing offers limitless opportunities, executing it without a plan can be detrimental. If unfocused, your efforts may yield little value. A content marketing plan allows you to identify which specific tasks provide the most value. Efforts can then be focused on those tasks, eliminating waste and increasing the effectiveness of your campaigns.