I bill clients a flat rate each month. Together, we’ll agree on a specific output (e.g. four posts per month) and what you’ll pay for that output. You’ll get the same output every single month for the same flat rate—regardless of word counts or hours invested.
This is the model I’ve found works best for my clients. Hourly and per-word rates lead to unpredictable costs on your end and inconsistent income on my end. Additionally, having clients on monthly retainers ensures that I always have capacity for your work—I’m always able to deliver work to you on time—because it enables me to plan ahead.
My rates for retainers start at $600.00 USD per month. My lowest-cost retainer covers one of the following services:
- Writing: One long-form, search-optimized blog post per month
- Keyword Research + Content Planning: Six target keywords and content plans per month
- Full Service Content Marketing: The first month’s costs cover upfront research and setting up analytics and tracking. After that, the retainer pays for one long-form, search-optimized blog post per month and monthly performance reports.
Retainer rates increase based on the number of posts per month you need and any other services you expect. Anything that falls outside of the scope of SEO research and writing—such as creating images to accompany blog posts, writing social media posts to accompany content, or posting to your content management system—may also increase the cost of your retainer.
One-off assignments and projects
I very rarely accept any work that falls outside of a retainer agreement. I plan my work a month in advance, and all retainer work gets planned first. It’s rare that I have extra capacity for one-off assignments or project work after planning my retainer work for the month.
However, you’re welcome to email me with the details of a one-off assignment or project, and I will consider it. I occasionally pick up project work if my workload is light. Keep in mind, however, that I plan my work a month in advance, so you’ll have more luck if you send the details to me well in advance of the deadline.