Summary


With more than 10 years of experience in digital marketing and writing roles, I can help you develop content that attracts new audiences, engages visitors, generates high-quality leads, and drives revenue.

I’ve worked with small businesses and Fortune 500 companies, and I’ve gained valuable insights from each experience that allow me to work effectively, meet deadlines, and create content that produces results.


Professional Experience


Business & Marketing Writer

Jessica Greene Marketing LLC, July 2016 – Present

  • Create blog posts, landing pages, e-books, and case studies for multiple clients
  • Cover a variety of topics in the business, marketing, and technology verticals
  • Conduct SEO keyword and user intent research to optimize content for search
  • Compose social media posts, and promote content on social channels
  • Source/create images to compliment content
  • Publish content using WordPress and other content management systems

Lead Agile Product Owner

Kaiser Permanente, January 2016 – August 2016

  • Managed a team of ten product owners
  • Created and socialized best practices for Agile software development
  • Partnered with individuals across business and IT organizations to resolve impediments, define processes, and encourage collaboration
  • Assisted team in managing the product cycle and related tasks

Product Owner & Digital Application Manager

Humana, January 2013 – December 2015

  • Hired and trained new product owners
  • Defined and distributed best practices for product owner responsibilities
  • Drove an organizational transition from Waterfall to Lean
  • Oversaw the implementation of six major projects for the group line of business
  • Collaborated with subject matter experts and stakeholders to develop user stories
  • Created and maintained project release plans and product roadmaps
  • Prioritized product backlogs with a focus on frequent delivery of business value

Digital Project Manager

Anthill, Inc., February 2012 – January 2013

  • Worked directly with clients to determine project needs and feasibility
  • Acted as main point of contact for project questions and concerns
  • Worked with developers, designers, systems administrators, and senior staff to create project plans and release timelines
  • Assigned project tasks to appropriate team members
  • Monitored task completion and handled unexpected complications

Marketing Manager

Avalon Restaurant & Luna Boutique, August 2011 – March 2012

  • Developed and executed a social media marketing strategy
  • Designed, developed, and maintained company websites
  • Optimized company websites for search
  • Identified beneficial advertising opportunities and designed print and web ads
  • Designed and sent weekly marketing emails

Interactive Media Director

HelloMetro, Inc., December 2010 – August 2011

  • Managed all search engine optimization (SEO) initiatives
  • Performed SEO training for management and team of 75 freelance writers
  • Coordinated ongoing site projects with development team and senior staff
  • Monitored website metrics and provided reports to senior staff
  • Defined and executed implementation of social media marketing plan

Freelance Writer

New York Times Company, December 2007 – December 2010

  • Developed website content for About.com Louisville site
  • Managed website, designed pages, grew traffic, utilized SEO techniques, and monitored trends

Technical Publications Editor

United Parcel Service, August 2007 – July 2009

  • Edited aircraft maintenance manuals according to department, company and FAA standards
  • Created and updated departmental procedures
  • Audited revisions prepared by other editors

Education


University of Louisville, Master of Arts in English

Indiana University Southeast, Bachelor of Arts in English