Summary


As a professional writer, I work with multiple clients—primarily marketing agencies and SaaS startups—to develop quality content that supports their marketing goals. My primary focus is on creating well-researched and actionable long-form blog posts that are designed to drive organic search traffic, engage audiences, and build brand authority.


Professional Experience


Business & Marketing Writer

Jessica Greene Marketing LLC, July 2016 – Present

  • Create blog posts, landing pages, e-books, and case studies for multiple clients
  • Cover a variety of topics in the business, marketing, and technology verticals
  • Conduct SEO keyword and user intent research to optimize content for search
  • Compose social media posts, and promote content on social channels
  • Source and/or create images to compliment content
  • Publish content using WordPress and other content management systems

Lead Agile Product Owner

Kaiser Permanente, January 2016 – August 2016

  • Managed a team of ten product owners
  • Created and socialized best practices for Agile software development
  • Partnered with individuals across business and IT organizations to resolve impediments, define processes, and encourage collaboration
  • Assisted team in managing the product cycle and related tasks

Agile Product Owner & Digital Application Manager

Humana, January 2013 – December 2015

  • Hired and trained new product owners
  • Defined and distributed best practices for product owner responsibilities
  • Drove an organizational transition from Waterfall to Lean
  • Oversaw the implementation of six major projects for the group line of business
  • Collaborated with subject matter experts and stakeholders to develop user stories
  • Created and maintained project release plans and product roadmaps
  • Prioritized product backlogs with a focus on frequent delivery of business value

Digital Project Manager

Anthill, Inc., February 2012 – January 2013

  • Worked directly with clients to determine project needs and feasibility
  • Acted as main point of contact for project questions and concerns
  • Worked with developers, designers, systems administrators, and senior staff to create project plans and release timelines
  • Assigned project tasks to appropriate team members
  • Monitored task completion and handled unexpected complications

Marketing Manager

Avalon Restaurant & Luna Boutique, August 2011 – March 2012

  • Developed and executed a social media marketing strategy
  • Designed, developed, and maintained company websites
  • Optimized company websites for search
  • Identified beneficial advertising opportunities and designed print and web ads
  • Designed and sent weekly marketing emails

SEO Specialist

HelloMetro, Inc., December 2010 – August 2011

  • Managed all search engine optimization (SEO) initiatives
  • Performed SEO training for management and team of 75 freelance writers
  • Coordinated ongoing site projects with development team and senior staff
  • Monitored website metrics and provided reports to senior staff
  • Defined and executed implementation of social media marketing plan

Freelance Writer

New York Times Company, December 2007 – December 2010

  • Developed website content for About.com Louisville site
  • Managed website, designed pages, grew traffic, utilized SEO techniques, and monitored trends

Technical Publications Editor

United Parcel Service, August 2007 – July 2009

  • Edited aircraft maintenance manuals according to department, company and FAA standards
  • Created and updated departmental procedures
  • Audited revisions prepared by other editors

Education


University of Louisville, Master of Arts in English

Indiana University Southeast, Bachelor of Arts in English